Point of view.

Guiding Hyper-Growth Brands

Many hyper-growth brands encounter a pivotal moment in their business journey when changes are required to propel them toward the next significant milestone. For most brands, in order to stay competitive and relevant with consumers, an evolution of the current tech stack is the best place to start.

From Analog to Automation: Streamline Your CRM for Business Growth

Discover the power of automation in online community management with MESA’s success story – streamline processes, save time, and enhance customer experience.

E-Commerce Metrics for the Growing Retail Brand

The performance-optimizing metrics that any data-driven online retailer should consider in their 2022 analytics strategy.

An Introduction to E-Commerce Analytics

How to identify and interpret performance metrics that will help you grow your e-commerce business

How to archive data so you can access it

Historical data helps you analyze trends, see what worked in the past, make predictions about the future, and gain valuable insights about your customers.

How data reveals micro markets

It’s one thing to think you have a certain market, and it's another to prove it through analytics. With the right tools, you can find these markets.

How to enrich first party data

Data enrichment is the process of pairing first-party data you collect with more meaningful information, allowing you to better know your customer.

Why retailers should own their first-party data

As a retailer, consumer data is possibly the most valuable asset you can possess. How can you be sure you own your data? Read this post for starters.