Point of view.

Your data problem may be the humans that are analyzing it

Exploring the importance of combining sector expertise with data analysis for better decision-making in retail.

Understanding the 4 C’s in a DTC Strategy

If you have a business reliant on traditional distribution models, you might be wondering if switching to direct-to-consumer (DTC) is right for you. The benefits of a DTC business are clear, but before making the switch, you should evaluate your customers, competitors, capabilities, and costs.

5 Questions retailers should answer before going headless

Answering these five questions will help you know if it's time for your retail e-commerce site to go headless.

What is technical debt?

Many retailers accumulate tech debt in the name of speed or growth and end up with a random set of tools that may solve one problem but cause another.

Guiding Hyper-Growth Brands

Many hyper-growth brands encounter a pivotal moment in their business journey when changes are required to propel them toward the next significant milestone. For most brands, in order to stay competitive and relevant with consumers, an evolution of the current tech stack is the best place to start.

From Analog to Automation: Streamline Your CRM for Business Growth

Discover the power of automation in online community management with MESA’s success story – streamline processes, save time, and enhance customer experience.

E-Commerce Metrics for the Growing Retail Brand

The performance-optimizing metrics that any data-driven online retailer should consider in their 2022 analytics strategy.

An Introduction to E-Commerce Analytics

How to identify and interpret performance metrics that will help you grow your e-commerce business